Founded in Japan as Nichibei Fuji, the company starts importing American and English bikes. The word ‘Nichibei’ translates as ‘Japanese-American.’ Within 20 years the company was building its own bicycles.

Fuji Bikes was founded on a commitment to produce quality, high-performance racing bicycles. Throughout the world, the Fuji brand and its distinctive mountain logo became synonymous with cycling and cyclists everywhere.

Over a century later, that tradition continues with Fuji’s line-up of road, mountain, gravel, and lifestyle models, ensuring an exceptional cycling experience for every type of rider.

Here at Blue Heron Bikes, we focus on Fuji’s commuter, hybrid and touring bikes.

CROSSTOWN 1.3

Comfort and versatility are paramount on the Crosstown. Excellent for beginner recreational and fitness riders that want to get in decent milage anywhere from pavement to rail trails.

ABSOLUTE 1.7

Known for versatility, the Absolute's geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands.

TOURING DISC

With geometry that's perfect for multiple long days in the saddle and carrying a heavy load to your destination, the Touring is Fuji's classic steel pack mule. If you're looking for a reliable and comfortable workhorse that can take you cross country, across your state, or across town, the Touring is the bike for you. Available in flat-mount disc or linear-pull brake versions.